Our Story

JW Tumbles was founded in 1985 in Solana Beach, California. The ever-increasing passion of the founders to exercise young minds and bodies led them to open five more locations by 2003. By 2004 the franchise program was launched, allowing others to pursue their dreams of helping children grow into happier, healthier and better prepared young adults.

With several international locations, JW Tumbles has become a successful model beyond the U.S. as well. The company’s mission is to continue the growing popularity of health and fitness for children by shaping these young minds and bodies on a global scale through its franchising system. It is the JW Tumbles motto that “we don’t sell new gyms, we grow them.” And as such, each new gym is cared for and nurtured with only the most passionate, qualified instructors—ensuring its dedication and success.

At the end of 2008 Kidville, Inc., which operates upscale facilities catering to newborns through five year olds and their parents, officially acquired JW Tumbles. This is excellent news as Kidville was named ‘Best of’ by New York Magazine and given a five star “extraordinary” customer rating in The Lila Guide: New Parent Survival Guide. Customers at existing JW Tumbles locations may soon see some exciting new programs and new franchises will now have access to an incredible array of Kidville class offerings including Little Maestros, Run Wiggle Paint & Giggle, Big Muscles for Little Babies, Kidville Tumblers, and Kidville University. New Franchises may also include Kidville boutiques and Salons as part of their locations.

About Kidville:

Named ‘Best of’ by New York Magazine and given a five star “extraordinary” customer rating in The Lila Guide: New Parent Survival Guide, Kidville operates large, upscale facilities, catering to newborns through five-year-old children and their families. In addition to offering a wide range of developmental classes for newborns through five year olds, including Little Maestros, Run Wiggle Paint & Giggle, Big Muscles for Little Babies, Kidville Tumblers, and Kidville University (Kidville’s Pre-School Alternative Program). Kidville also features an indoor playground, a retail boutique and the Kidville Salon. Silver Membership is free with enrollment in any Kidville class, while upgrades to Gold, Platinum and Diamond levels are also available.

Kidville also operates “Kidville Annex” locations that feature a selection of Kidville offerings.

The Kidville concept started when Shari Misher Stenzler, co-founder of London Misher Public Relations, found herself carrying her baby and stroller down a long flight of stairs for her child’s first music class. “There must be a better way,” she thought and began informally polling friends and fellow parents about their needs.

Fun and familiar geometric shapes are the design foundation for the Kidville interior space. Used with vibrant colors, the design elements encourage exploration and intuitively guide children throughout the space. This playful and cross-functional design provides the perfect setting for everything from intimate classes to “Big Blow Out” birthday parties.

Kidville Founders include Cosí co-founder Andy Stenzler, London Misher Public Relations President, Shari Misher Stenzler, tennis stars Andre Agassi and Steffi Graf, philanthropist Laurie Tisch, Emanuel and Liz Stern (HartzMountain Realty/Tribeca and SOHO Grand Hotels), Richard Chapman and Gordon Hamm (GMC Parking Chain) and Kidville President Rammy Harwood.

In 2008, Kidville merged with the publicly traded company Longfoot Communications Corp and was renamed Kidville, Inc. In conjunction with the signing of the merger agreement, Dr. Phillip Frost, former Chairman and Chief Executive Officer of IVAX Corporation led a strategic group of investors’ equity purchase in Kidville.